Full journey - from identity to launch
Brand strategy, logo design, UX/UI, web design and development - handled as one connected process.
The brief
A personal portfolio for one multidisciplinary designer.
One designer, multidisciplinary range
The portfolio needed to present a wide multidisciplinary practice without making the offer feel scattered.
Technical, not cold
The brand needed to feel precise, confident and capable without becoming rigid, corporate or impersonal.
Brand & Identity
One designer, the whole toolbox.
The identity turns the studio’s multidisciplinary offer into a clear, memorable idea - technical and capable, with a warm, playful edge - expressed through the toolbox motif.
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Brand Identity
Prototyping
Card & icon tile
18px radius, hairline border, teal wash
Primary logo
Toolbox motion
Display & UI
Sora
One designer
Geometric and tight at display sizes. Used across the wordmark, headings, eyebrows and section labels.
Body
Hanken Grotesk
the whole toolbox.
A humanist sans for paragraphs and buttons - warmer than the display face, legible at 17px.
Accent
Newsreader Italic
toolbox
One italic word in the headline and About quote, adding contrast without a second colour.
Digital experience
The identity, put to work.
The portfolio carries the toolbox concept across desktop, mobile and social content, maintaining the same typography, motif and direct visual voice at every touchpoint.
The site
A single page that answers who, what, and proof.
The homepage runs in one pass: a headline that states the offer, three services, the workflow strip, then the work. Every section ends closer to the same action - start a conversation.
Landing - the offer
Services - what the studio covers
How I work - the workflow strip
Rough ideas become polished, working products faster through an AI-native workflow grounded in human judgment, taste, and craft.
ClaudeDesign & code partner
CodexCode generation
CursorAI code editor
FigmaInterface design
GitHubVersion control
VercelDeploy & hosting
LovableApp prototyping
DazlDesign generation
Work - three projects, three registers